The Beaucoup Story

It began with a Banh Mi...

During the summer of 2020, while reminiscing the memories of the street food scene of Saigon, founder and chef at Beaucoup NYC, Nancy Nguyen, realized what's missing on the streets of New York...authentic Vietnamese street food that's not watered down for the weak tongue or mixed with another cuisine.

That is not to say there aren't fusion dishes that became fan favorites such as Lobsterhead Fried Rice/Noodles, Pho Dumplings, and Banh Mi Burger, Beaucoup NYC started with the Classic Banh Mi and the Too Beaucoup Banh Mi, which has the addition of Thịt Nướng  (marinated pork). "I'm making it just the way I like it, more pate and meat filling, house made butter/mayo, lots of cilantro and crispy light bread. The first 30 banh mi were sold on Instagram on August 14, 2020 and from an apartment in Bed Stuy, Brooklyn. I believe you remember if you were the first 30 eaters of the hefty 1.2lb sandwich! 

The Beaucoup Banh Mi is made with all house made ingredients, from the Cha Lua (pork ham), Nem Nuong (garlic pork roll), pork belly, pork mince, the buttery mayo spread and the abundant amount of spiced liver paté. I'm blown away that some places won't even put paté on their banh mi." Nancy noted. Or if they do, it's from an imported can variety, not house made.

"It's just not a banh mi without paté, if you don't want the paté and cilantro, you really want a bodega sandwich, not a traditional Vietnamese banh mi."

Through the years, Beaucoup grew into a place of traditional and comforting home-style dishes, such as Banh Bao, Banh Beo, Banh Cuon, and Banh Pate Chaud, Tet foods such as Banh Tet., however the journey was just beginning for Chef Nancy.

In 2022, Nancy continues the culinary journey by joining the team at Eleven Madison Park, for over a year, finessing and embracing all the nuances in the world of fine-dining, which now holds a permanent place in her heart, for the love of food. 

Chef Nancy has grown her brand from a banh mi pop up to now a Michelin-quality dinner source for eaters who can  enjoy the rich heritage of Vietnamese cuisine in both traditional casual settings to more elevated fine-dining executions. Read up on her collaboration with Resident, where chef Nancy curates truly innovative menus with global flavors of Japan and France. You can book a tasting dinner or casual family affair by emailing beaucoupnyc@gmail.com or texting 276-481-0677. 

Check out what's available for the New Year 2025 here.